Lauren Farrell NY X Media

Lauren Farrell NY X Media Lauren Farrell NY is a niche handbag and clothing accessory company blending womens fashion with sporty loyaltee. LFNY handbags are made with team spirit in mind while designed with sports stadium bag specifications for any big game day outing. First photographing product shots in 2017, I took the liberty to shoot a short video featuring my two sisters modeling her 151 handbag to the musical track “Tales of What I’m Used To” by Brooklyn alt-rock band Loose Buttons. Incorporating product shots collaged in a pop-art style throughout the video, the experimental advertisement resulted in a vividly colorful piece that set a new tone for the brand while gaining online viewer traction among her followers. Over the next three years, Lauren Farrell NY and Justin Frabby Media would work together on a few more product shoots and instagram video spots, featuring one of her many pop-up shop locations.
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